Automated content based on online trends and AI-driven SEO analysis for an eye clinic

The problem

The website drew many visits to well-ranked medical articles, but few appointment requests: people read and left. On top of that, two names in use, different contact details per platform and no measurement of which visits ended in contact.

The team is medical, not marketing. They needed someone to run the whole loop and explain it every month in a clear report.

The solution

First, measure: analytics set up to track contacts and appointments, not visits; the Google business profile up to date; one name and the same details on every platform. Then the website: call to action and form on every article, doctor's profile, structured data for search engines.

Since then, an automated monthly loop: we detect the trends and searches of the moment online and AI generates content on them, new posts and social media updates. AI also analyses the website's SEO (traffic, searches and rankings), adjusts titles and descriptions and rewrites posts that attract readers but not patients. No content goes out without a doctor's review. The clinic receives a monthly report on what was done, what was measured and what comes next.

How we worked

1. 1

   Assessment

   Which patients the clinic wants and where the visit is lost before becoming an appointment.

2. 2

   Design

   Measurement, accounts and website in order: contacts and appointments, not just visits.

3. 3

   First delivery in production

   The monthly loop running: review, content, medical review, publication.

4. 4

   Extension

   Every month, adjustment on what was measured and a report to the clinic.

What we take away

Traffic is not patients. AI makes it cheap to review, refocus and write every month; the judgement on what a clinic publishes stays with its doctors.